Southwest Airlines Co. News
Southwest Airlines Co. operates as a passenger airline company that provide scheduled air transportation services in the United States and near-international markets. As of December 31, 2022, the company operated a total fleet of 770 Boeing 737 aircrafts; and served 121 destinations in 42 states, the District of Columbia, and the Commonwealth of Puerto Rico, as well as ten near-international countries, including Mexico, Jamaica, the Bahamas, Aruba, the Dominican Republic, Costa Rica, Belize, Cuba, the Cayman Islands, and Turks and Caicos. It also provides inflight entertainment portal and connectivity services on Wi-Fi enabled aircrafts; and Rapid Rewards loyalty program that enables program members to earn points for dollars spent on Southwest base fares. In addition, the company offers a suite of digital platforms to support customers' travel needs, including websites and apps; and SWABIZ, an online booking tool. Further, it provides ancillary services, such as Southwest's EarlyBird Check-In, upgraded boarding, and transportation of pets and unaccompanied minors. The company was incorporated in 1967 and is headquartered in Dallas, Texas.
see moreSouthwest Airlines Co. Market News
18d
Southwest LUV Drops After Oil Spike, Board Shifted
- Southwest Airlines (LUV) saw volatile trading over the past week as a crude-oil uptick and governance changes drove sharp moves. Rising fuel fears knocked airline peers lower while a Cowen upgrade and short-term technical rebounds offered limited offset. Investors are watching fuel, capacity discipline and board stability as near-term drivers.
25d
Southwest (LUV) Rally: UBS Upgrade, Storm Hits Now
This article examines last week’s concrete developments affecting Southwest Airlines (LUV): UBS’s upgrade and revenue-from-fees thesis, a major Northeast bomb cyclone that forced thousands of cancellations, and mounting customer friction after Southwest moved to assigned seating. We review the financial upside UBS projects, the short-term operational hit from weather, and the execution risks tied to the brand’s shift from open seating to fee-driven ancillary sales.
17 Feb at 14:12
Southwest LUV: Starlink Wi‑Fi, Post-Storm Bounce
Recent concrete developments — a Starlink in-flight Wi‑Fi rollout, weather-driven cancellations, peer earnings and low-cost M&A — have driven LUV volatility. This article explains how each event affects Southwest's operations, revenue mix and investor outlook.
10 Feb at 14:12
Southwest’s LUV Rewrites Profit Playbook
Southwest Airlines (LUV) delivered a notable earnings beat and raised 2026 EPS guidance to at least $4.00, driven by assigned seating and ancillary revenue initiatives. Activist investor Elliott remains influential despite trimming its stake; the stock has rallied sharply and then pulled back modestly as investors weigh execution risk.