CarMax Names New EVP of Digital and Customer in Latest Leadership Expansion

CarMax has made a notable leadership addition by appointing Elizabeth Dirgins as Executive Vice President and Chief Digital and Customer Officer, effective October 2026. In this newly established role, Dirgins will oversee the entire customer experience journey—from acquisition through the vehicle transaction process—spanning marketing, product development, and the Edmunds team. At the same time, Senior Vice President Jeff Campbell, promoted in August 2026, now leads a consolidated strategy, data science, AI and pricing function to enhance decision-making speed and coherence across the business. These changes reflect CarMax’s push to strengthen its digital capabilities and customer-facing operations as part of its broader ‘Shift into GEAR’ transformation strategy.

The appointments are confirmed via the company’s Form 10-Q for the quarter ending August 31, 2026. The filing also highlights that the firm achieved mid-single-digit growth in retail unit sales in the first half of fiscal 2027 compared to the prior year and reiterated a target of $200 million in savings. Additionally, CarMax expects used vehicle margins for the full fiscal year to decline by less than $200 per unit and anticipates full rollout of its enhanced extended protection plans (EPP), which drove a margin increase of $27 per unit in the first half, by October 2026. The company remains on track to complete its pension termination by the end of fiscal 2027.

These developments suggest CarMax is increasingly leaning into digital innovation and strategic cost optimization to underpin its turnaround. The newly appointed leaders—Dirgins steering customer experience and Campbell centralizing strategic functions—may play pivotal roles in executing the company’s ambitions to enhance margins, modernize pricing, and improve operational efficiency.

Investors and industry observers should watch for updates on how these leadership changes translate into performance shifts, particularly as CarMax works to deliver on its savings objectives and margin management goals in the coming quarters.