Ameriprise Financial Rolls Out National Ad Campaign to Reinforce Advisor Brand

Ameriprise Financial (NYSE: AMP) unveiled a major national advertising campaign on September 21, 2026, centered on its “Advice Worth Talking About®” brand platform. The campaign features 30- and 15-second spots that will broadcast across a broad mix of media—including network television, cable news, sports, entertainment, and business programming such as CBS, NBC, ABC, ESPN, Bloomberg and Fox Business. The creative focuses on real-life scenarios, illustrating how Ameriprise advisors deliver trusted, holistic financial advice to help clients move forward with confidence, according to company commentary. As Jen Simonds, Vice President of Consumer Marketing and Content Strategy at Ameriprise, stated, “As consumers navigate an increasingly complex financial landscape, trusted advice has never been more valuable.”

This campaign comes amid a backdrop of strong operational performance. Ameriprise reported in July that second-quarter 2026 adjusted operating earnings per diluted share rose 22% to $11.07, driven by robust asset growth. During the quarter, the firm’s assets under management, administration and advisement hit a record $1.8 trillion, reflecting a 14% year-over-year increase. The company delivered adjusted operating net revenues of $4.9 billion, up 13%, with a pretax adjusted operating margin of 27%. Ameriprise returned $932 million to shareholders—91% of operating earnings—and maintained an industry-leading return on equity near 55%. The company also underscored its ongoing investments in AI tools that enhance advisor workflows while preserving the human connection at the heart of financial advice. In recognition of its innovation, Fortune named Ameriprise one of “America’s Most Innovative Companies of 2026.”

This advertising initiative strategically underscores Ameriprise’s emphasis on its advisor-led advice model—a core differentiator—and complements its broader business momentum. By illustrating the personal value of its advisory services, the campaign supports marketing efforts aimed at enhancing brand visibility, attracting new clients, and strengthening relationships in a competitive wealth management landscape. It aligns with the firm’s investments in technology and AI, which aim to elevate operational efficiency and advisor productivity while reinforcing trust.

For investors, this move signals Ameriprise’s commitment to cementing its leadership in advice-driven wealth management. As the firm continues to post strong earnings, capital returns and record AUM, the brand campaign may bolster client retention and drive further asset inflows. Investors will be watching whether heightened brand exposure and technological innovation translate into sustained market share gains and continued financial performance.