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SEC’s Crypto ETF Guidance and Trump’s ‘Crypto Blue Chip ETF’ Proposal

SEC's Crypto ETF Guidance and Trump's 'Crypto Blue Chip ETF' Proposal

Mon, July 14, 2025

SEC’s New Guidance on Crypto ETFs

The U.S. Securities and Exchange Commission (SEC) has recently issued a 12-page guidance document outlining disclosure requirements for cryptocurrency-based exchange-traded funds (ETFs). This marks a significant shift in the SEC’s approach, emphasizing transparency in areas such as custody arrangements and associated risks. The guidance is seen as the first step toward establishing comprehensive rules governing crypto ETFs, potentially streamlining the approval process for numerous pending applications. Asset managers anticipate further directives, including standardized listing formats, which could reduce approval times from 240 to 75 days. This development indicates a growing institutional acceptance of crypto assets, although comprehensive regulations are still in progress. US SEC’s guidance is first step toward rules governing crypto ETFs

Trump Media’s ‘Crypto Blue Chip ETF’ Proposal

In a related development, Trump Media & Technology Group, the company behind Truth Social, has filed with the SEC to launch a new cryptocurrency ETF named the ‘Crypto Blue Chip ETF.’ This proposed ETF aims to invest in five major cryptocurrencies: 70% in Bitcoin, 15% in Ethereum, 8% in Solana, 5% in Ripple’s cryptocurrency, and 2% in Crypto.com’s token. This initiative reflects a strategic move to simplify crypto investment for the public without the need for direct crypto purchases. The proposal aligns with the Trump administration’s broader efforts to create a crypto-friendly regulatory environment, as evidenced by recent SEC guideline updates and the halting of several enforcement actions. However, the administration’s close financial ties with crypto businesses have drawn criticism and concerns about ethics and long-term industry stability. Trump Media files for ‘Crypto Blue Chip ETF’ with SEC

Implications for the ETF Market

These developments signify a pivotal moment for the ETF market, particularly in the realm of cryptocurrency investments. The SEC’s guidance provides a clearer regulatory framework, potentially accelerating the approval and launch of crypto ETFs. Concurrently, Trump Media’s proposal underscores the growing interest and confidence in crypto assets as viable investment vehicles. Investors should monitor these regulatory changes and new product offerings closely, as they could reshape investment strategies and portfolio allocations in the near future.

Conclusion

The SEC’s recent guidance and Trump Media’s ETF proposal highlight the evolving landscape of cryptocurrency investments within the ETF market. As regulatory frameworks become more defined and new products emerge, investors have increasing opportunities to engage with crypto assets through traditional investment vehicles. Staying informed about these developments is crucial for making strategic investment decisions in this rapidly changing environment.