Historical bkng News Stories

Booking Holdings (BKNG) Dips on Google AI Booking!

Booking Holdings (BKNG) experienced short-term pressure after Google's rollout of AI-enabled booking features, triggering notable intraday volatility. While fundamentals from recent quarters remain solid, the competitive shift raises strategic questions about traffic diversion, margins, and BKNG's long-term positioning in the online travel ecosystem.