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ETF Market Update: Recent Trends and Developments

ETF Market Update: Recent Trends and Developments

Fri, June 20, 2025

ETF Market Update: Recent Trends and Developments

The exchange-traded fund (ETF) market continues to evolve, reflecting shifts in investor preferences and market dynamics. Here are some of the latest developments:

Liquidity Divergence Between ETFs and Futures

Recent analyses have highlighted a notable divergence in liquidity trends between ETFs and futures. During the volatile market conditions of March and April 2025, S&P 500 E-mini futures experienced a significant drop in market depth, reaching their lowest levels since 2023. In contrast, the SPDR S&P 500 ETF (SPY) saw a comparatively modest decline and even exceeded its five-year average liquidity by the end of March. This trend suggests that investors may increasingly view ETFs as more stable instruments during periods of market uncertainty. The S&P 500 liquidity divergence

Expansion of Active ETF Offerings

Asset managers are broadening their active ETF portfolios to meet growing investor demand. Capital Group, for instance, has introduced eight model portfolios composed entirely of its own active ETFs. This move aligns with a trend where financial advisers prefer pre-constructed model portfolios to streamline investment processes. Capital Group wades into active ETF model portfolio market

Innovative and Exotic ETF Launches

In response to investor interest in digital assets and speculative investments, fund companies are launching a wave of exotic ETFs. These include funds tracking cryptocurrencies like cardano and litecoin, memecoins such as dogecoin, and non-fungible tokens (NFTs). While some view this as financial innovation, others caution about the potential risks associated with such speculative products. Fund firms court ‘bored’ investors with flurry of exotic ETF launches

China’s Consideration to Open ETF Market to Western Firms

China is contemplating granting access to Western firms like Citadel Securities and Jane Street to operate as market makers in its $520 billion ETF market. This move could enhance trading efficiency and reduce costs due to the experience international firms bring in providing ETF liquidity. However, ongoing U.S.-China trade tensions may delay approval for U.S. firms. China has considered opening its $520 billion ETF market to Western market makers, sources say

Challenges Ahead for the ETF Industry

Despite a record $1.1 trillion in U.S. ETF inflows in 2024, the industry could face challenges in 2025, including market saturation and the difficulty of attracting investors to complex products. Analysts anticipate a record number of ETF closures, surpassing the 186 liquidations in 2024. ETFs could face obstacles in 2025 after bumper year

These developments underscore the dynamic nature of the ETF market, influenced by investor behavior, regulatory changes, and global economic factors.